14 .NOV. 12
POP UP STORE EVENT
Pop-up store à Shibuya-Hikarie – Tokyo le 19 octobre dernier durant la Mercedes Benz Fashion Week.
Thème : NO WATER NO CHEMICAL.
Jesse, chanteur du groupe Rize et porte parole de la marque a pris la parole pour défendre la position environnementale de Marithé+François Girbaud.
La communication fut renforcée par la présence de NCF (Near Field Communication). Des smart phones pour une communication immédiate et des échanges simplifiés.
Pop-up store event at Shibuya-Hikarie – Tokyo Oct 19th during the Mercedes Benz Fashion Week.
Theme : NO WATER NO CHEMICAL to appeal and defend the ecologic treatment that Marithe+Francois Girbaud is doing.
Jesse, main vocal of the rock group Rize became the spokeperson for the brand that evening and expressed its ecological views.
Communication was strenghth with the NCF (Near Field Communication) installation. Smart phones for quick information and to simplify exchanges.
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