Our Fold sweatshirt features “No Side Seam” construction and a centre-back seam for easy
storage: “FOLDING THE FOLD”. It also boasts our signature logo, printed with High
Density technique to create a 3D effect, and Halloween Knots (a technical knot design) at
What's it all about? Fold joins our range not as one piece, but two: one fold, two twists of
the sleeve, and it turns into a bag! Designed with care and precision, it’s elegant,
comfortable, and practical.
Our mantra Fit, Form, Function has always guided our approach to design: styles are
constructed to flatter the shape of the body according to the function of the garment.
Fit – not to be confused with garment style – focuses on tailoring garments to the unique
contours of the body, ensuring comfort and freedom of movement. This involves the use of
precise measurements and versatile materials, with the aim of creating clothes that move
naturally with the wearer.
Fit is everything to us. Back in the 60s, we revolutionised traditional workwear by creating a
cut of jeans that fit both men and women – something that American jeans had never been
able to do.
Form is all about the silhouette of the garment. It encompasses structural and decorative
design elements, including choice of fabric, which define the shape and look of an outfit and
how it interacts with the body.
We've been at the forefront of innovation since 1964, creating an unrivalled evolution in the
shape of pants: from skinny to baggy and every variation in between.
Function addresses the practicality of clothing. It includes features that respond to the
garment’s often multi-purpose uses, such as the innovative integration of storage spaces.
Functionality ensures that the garment not only looks great but also serves the practical
needs of everyday life.
Together, these three pillars - Fit, Form, Function - embody a holistic approach to designing
clothes, ensuring each piece is a perfect blend of comfort, style, and practicality, tailored to
the wearer's individual needs.