denim

by Marithé+François Girbaud

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Denim
a must
by Marithé+François Girbaud

The jeans of pioneers and prospectors were work pants. Back in the day, jeans sported a leather label on the back waistband with the name of the designer branded on it. In creating X-construction pants and signing the fly we created and defined a new era. Inventors of the "Stonewash" we are constantly washing away preconceptions of jeans. To reduce the negative environmental impact, we have developed new processes, such as Wattwash, based on laser technology.